Since COO/administrator vp regarding Sony Latin Iberia, Maria Fernandez is one of the most powerful members of Latin audio. She not only works the brand new operational and monetary regions of brand new premier Latin musical providers but is and a musician and you will government-forward manager which oversees their own multiple divisions with a famously empathetic concept.
This week, Fernandez’s efforts are in the lead, as RIAA Honors, that’s honoring Latin musical this year, launched it actually was taking their own once the world manager of the year to own 2023. Fernandez would-be feted throughout a ceremony during the Arizona, D.C., towards the Friday (Sept. 19) close to Gloria Estefan (Icon), Emilio Estefan (industry trailblazer), Sebastian Yatra (singer of the year) and representatives Veronica Escobar and you may Maria Elvira Salazar (policymakers of the season).
Maria Fernandez, EVP/COO regarding Sony Sounds Latin Iberia into ‘Latin Hitmaker’ Podcast
A native out of Venezuela who come their occupation in the mass media, Fernandez was a finance whiz who inserted Sony because the CFO and you may rose into the review off COO 5 years before. Her part longer kissbrides.com Ha et glimt av dette WebLink in the pandemic when she produced training and you can knowledge younger executives a main element of their own jobs and you will an excellent personal purpose. She today oversees the new strategic approach of your own providers as well as of their other functions, also finance, someone sense, technology and you may acquisitions, that is frequently employed in huge singer product sales. And you may ahead of the RIAA Remembers, Fernandez is actually Billboard’s Government of your Month.
Here, Fernandez discusses their unique loans record, her part due to the fact a coach in her own neighborhood and the state out-of Latin songs worldwide. “It’s the next in history if you can demonstrate that Latin songs isn’t just you to definitely genre, plus the simple fact that i’ve unbelievable performers symbolizing each one of these types and you will since for the global charts may be very rewarding.”
In my opinion We bring to the more proper, monetary and you will functional areas new knowledge of artists’ requires and that how exactly we normally plan out our selves to incorporate those need during the everything you that we would. As an example, an artist should manage a high priced video due to the fact he’s got a creative sight. Of a strictly financial perspective, you’ll not see income from one to financial support because the streaming of your video wouldn’t make up for the amount of financial support. But when you understand this that’s very important to the newest musician and how they suits toward whole approach, not only might you comprehend the reason away from what you would like to accomplish, but you can sell.
Over the years, new financial classification is the party you to definitely says no to help you that which you. And there is difficult between the innovative and you may monetary groups. Anything we have been trying carry out more and more is make sure both sides discover for each and every other people’s demands. By the way, you can say the exact same thing whenever we are these are staff because the root of the values within part are that we have a few rosters: artisans and you can personnel, and we also need to take proper care of both. You prefer celeb group and you can managers to handle celeb artisans.
Relevant
In my opinion you’re uncommon because you work have a tendency to and really with managers. I cannot tell you how frequently an employer have informed me, “I am meeting with Maria Fernandez today.” What will happen should your shared needs do not line-up?
We run a good amount of executives and maybe there is certainly good reasoning why an employer need something for their musician, but that need doesn’t necessarily line-up with your means for the reason that second. However it is usually [about] learning to make yes we realize one another even when the audience is not always will be on the same web page. For me, it’s the messaging. How i find it, we are here so you can serve. We are right here and come up with something convenient, [even] with the constraints i have in the an enterprise and you will and then make yes we pursue procedure.
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